The Day O’ Fish 10: Sonic’s Fish Sandwich

Well, so much for cutesy names. I guess Sonic’s marketing team used up their ability to creatively apply annoyance on their “two dumb guys in a car” commercials. It seems as if they are giving their fish sandwich the middle finger by offering it to the consumer with no name. That is unless you call “fish sandwich” an actual name rather than a product description. Now, lack of a unique name alone doesn’t necessarily indicate apathy towards a product but Sonic has done F-all to promote the fact that they even offered a fish sandwich. The dumb guys in the car never mentioned it in one single commercial. The only reason I even knew about the Sonic fish sandwich is because someone tagged me in a post on facebook after she ordered one and nothing sends a clearer message to investigate like a facebook tag.

As a carryout only establishment, there was no adventure to be had at the restaurant itself. I was hoping to see a carhop wipeout on her skates while carrying a tray full of shakes, but nothing doing. In fact, none of the carhops were even wearing skates. It seems that Sonic’s days as a stand-in for Arnold’s on “Happy Days” are long gone. Also, as you probably suspect, eating a sandwich at my house is every bit as boring as it sounds. Therefore, this review is entirely dependent on the product itself. Consequently, it’s time to stop beating around the bush and talk about the actual sandwich.

The first thing I noticed when I bit into my Sonic fish was that it wasn’t bad but it was overly salty. Wait a minute…déjà vu. Wasn’t the Burger King fish sandwich really salty too? Yes, it was! This matter required further investigation. So, I looked under the hood and wouldn’t you know the fish patty looked like Burger King’s too? Considering that Sonic didn’t seem to care about their product enough to name or promote it, I can only conclude that they took the easy way out and got their fish sandwiches from the same fish farm that supplies Burger King with theirs. I find this to be unacceptable! Better to serve no fish sandwich than to serve a competitor’s fish sandwich and at a higher price. I propose a Sonic sit-in. We’ll be like Occupy Wall Street with less people and someday we’ll tell our kids that we were there and we made a difference! Viva la Revolution!

Final ratings: It’s the same sandwich as Burger King’s so the ratings are the same as theirs except for value because Sonic’s is more expensive.

Value for the money:  2 out of 5 gold doubloons

Appearance:  3 out of 5 shipwrecks

Taste:  2 out of 5  Sigmund the Sea Monsters (unless you really like salt)