Home Depot: For When You Punch a Hole in the Wall at Your Apartment

Holy Home Depot, Batman!

In a new ad campaign, Home Depot is targeting a very specific consumer base.  They’ve long battled Lowe’s and other home improvement stores for the coveted 15-45 male-who’s-in-an-argument-with-his-obnoxious-girlfriend demographic.

Studies show that men punching holes in walls accounts for 30% of Home Depot’s annual profit.  Spackle, paint, and replacement bathroom doors can hardly be kept in stock.  The trend is even more pronounced during the winter months, when men have to spend every waking second cooped up inside staring at that soulless romantic partner who just won’t give them any fucking space.

Lowe’s recently fired back with ads appealing to the thousands of amateur middle school fort builders, who have long been loyal customers.