Surge: We hardly knew ye

By Holden Dynamite on April 4, 2011

Long before Monster energy drink ads were plastered onto BMX bikes and way back before Red Bull gave you wings, there was Surge.

Surge ruled the night. When I was a kid growing up in the 90’s, we’d drink a couple of Surge’s, black out in a caffeine frenzy and run amok around town. It was no joke. It was the OG of energy drinks. It had so much Yellow-5 it would take your sperm count down to single digits.

5-hour energy? Pssh. With Surge in your veins you could stay up for days. They should issue it to soldiers in Iraq instead of pep pills and speed. But Surge is no more. It’s gone the way of the dinosaur and the 8-track. Too many parents must have woken up to their house in tatters after their kid and his friends blazed through a case of Surge and turned into Tasmanian devils. Late night games of indoor tackle football – sponsored by Surge.

So here’s to the memory of the Tookie Williams of high-caffeine beverages. Pour out a little Rockstar for the homie.

Cue up the R-Kel: “I BELIEVE I CAN FLYY!!”